| Another Great Marketing Dog Article Topic: How to Say Thank You to the Press by Slash Coleman |
Congrats! your press release made it over the firewall
and you got coverage. Your job isn’t quite over yet,
especially if you want to insure you’ll get more coverage
in the future. You need to send a thank you. Here are
some tips.
At the end of last year, I sent simple thank you note cards
via snail mail to all the venues that had booked me and
to all the journalists, photographers, and art editors who
were involved with getting my name out there.
Sometimes, a newspaper will run your press release as
an article without changing a word and without a by-line.
In these cases, I’ll send a thank you via e-mail.
Something like, “Thank you so much for helping me
spread the word about my event. Your article really
helped with the success of my show. Thanks for your
support.”
For interviews and cover stories, I break out my
expensive "blank-inside-designed-by-a cool-dead-artist"
thank you cards. Get the ones that are really cool. Not a
Hallmark. Not one that looks like it's a thank you card for
a wedding present.
For instance, the last box of cards that I bought were a
collection of cards created by Jean Paul Basque. I know
when I send a card like this, it will most likely end up on a
corkboard or sitting beside a journalist's computer for a
while and every time they look at it, it will remind them of
me. Plus, if someone walks by and says, “Wow, that’s
cool. Where did you get that?” chances are they’ll bring
up my name.
and you got coverage. Your job isn’t quite over yet,
especially if you want to insure you’ll get more coverage
in the future. You need to send a thank you. Here are
some tips.
At the end of last year, I sent simple thank you note cards
via snail mail to all the venues that had booked me and
to all the journalists, photographers, and art editors who
were involved with getting my name out there.
Sometimes, a newspaper will run your press release as
an article without changing a word and without a by-line.
In these cases, I’ll send a thank you via e-mail.
Something like, “Thank you so much for helping me
spread the word about my event. Your article really
helped with the success of my show. Thanks for your
support.”
For interviews and cover stories, I break out my
expensive "blank-inside-designed-by-a cool-dead-artist"
thank you cards. Get the ones that are really cool. Not a
Hallmark. Not one that looks like it's a thank you card for
a wedding present.
For instance, the last box of cards that I bought were a
collection of cards created by Jean Paul Basque. I know
when I send a card like this, it will most likely end up on a
corkboard or sitting beside a journalist's computer for a
while and every time they look at it, it will remind them of
me. Plus, if someone walks by and says, “Wow, that’s
cool. Where did you get that?” chances are they’ll bring
up my name.
|
Free Marketing Articles |
A unique card like
this Keith Harrington
one is bound to wind
up on your favorite
journalists cork board
and become a
conversation piece
for days to come.
this Keith Harrington
one is bound to wind
up on your favorite
journalists cork board
and become a
conversation piece
for days to come.
|
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career, this book will give you
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spinning your wheels with your art
career, this book will give you
practical steps to make changes
that you will see instantly >more
| © Slash Coleman 2006 |
